OEM Path Comparison
| Path | Buyer Fit | Customization Depth | Best Next Step |
|---|---|---|---|
| Wholesale | Distributors and retailers | Catalog product and quantity review | Request catalog |
| Private label | Brands and ecommerce sellers | Logo, bottle, label and box review | Start private-label review |
| Semi-custom | Brands with a direction but flexible formula | Scent direction and packaging adjustment | Submit scent direction |
| Full custom | Brands needing a distinct scent profile | Brief, sampling, ownership and documentation review | Review feasibility |